Are you the first behavioural scientist in your company or are you looking to hire the first? Read on for some tips on how to navigate this!

Why do we care less and less about the deaths related to COVID? Why are we less compassionate as numbers increase?

Republished from The Decision Lab. The Decision Lab is a behavioural science consultancy dedicated to creating social good by helping...

An aftermath of the Netflix documentary is the focus on ethics of tech companies. Here I provide a framework for product and design.

Why are we curious about some things? Why are we not curious about some things? How can we build curiosity?

What makes discounts and offers irresistible? Why do we love getting a bargain?

How can behavioural science add value to a tech product? Join me, as I share my learnings from a tech company.

With science-backed insights about how people react to risk, we might be able to communicate with them better.

What can business learn from the psychology behind the success of horoscopes?

COVID19 has made me look at myself from the lens of a behavioural scientist and the results are eye-opening.

Bailing out on your new year resolutions? Here's a science backed way to make it work!

If you think using big words make you look smart, you could not be more wrong!

How too much targeting can lead to psychological reactance.

Is too much convenience making us unproductive?

The theory of maximisers and satisficers tells us that not everyone wants perfection. So what do we really want?

A startup has trained crows to pick up cigarette butts. We can be told that littering on roads is bad. Yet why do we continue doing that?

Our obsession with following metrics might be messing with our focus on actual results.

How Ikea taught us the importance of letting customers take part in the building process.

Why do we love watching watching dark content about murders and murderers?

How the Expectancy Theory made me laugh at Scream 2.