Of Canceled Flights and Rationality: It’s All About Context
Are we rational or irrational? Best way to test is to be in a major travel fiasco, like I was!
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Aug 18, 20224 min read
Motherhood - The Ultimate Gamification
As a new Mum, I uncover the the gamification that makes motherhood challenging and rewarding.
Apr 19, 202210 min read
Brave New World: How the Metaverse May Shape Our Psychology
The Metaverse is Social Media++, which means all the psychological phenomenon we saw at play in social media will now becomes supersized!
Jan 1, 202210 min read
Game, Set, Match: Getting Gamification Right
These days, gamification is everywhere you look, often held up as a panacea. But there's a right way and a wrong way to gamify.
Jan 1, 20227 min read
From Theory to Frameworks: Putting Behavioral Science to Work
Amidst a replication crisis gripping the behavioral sciences, frameworks present a promising way forward for practitioners.
Aug 5, 20217 min read
A Guide to Career Paths in Behavioral Science
Interested to start a career in Behavioural Science? Click here to learn more!
Aug 5, 20218 min read
This is Personal: The Do's and Don'ts of Personalisation
Most tech companies personalise the experience for users. When does personalisation work and when does it fail? Find out more in this articl
Jun 2, 20218 min read
The One Man Behavioural Army
Are you the first behavioural scientist in your company or are you looking to hire the first? Read on for some tips on how to navigate this!
Mar 31, 20217 min read
Why we don't feel bad when a million people die
Why do we care less and less about the deaths related to COVID? Why are we less compassionate as numbers increase?
Jan 4, 20217 min read
The Behavioural Science Guide to Gifting
Republished from The Decision Lab. The Decision Lab is a behavioural science consultancy dedicated to creating social good by helping...
Nov 3, 20207 min read
The “Social Dilemma” Dilemma
An aftermath of the Netflix documentary is the focus on ethics of tech companies. Here I provide a framework for product and design.
Sep 7, 20207 min read
Did curiosity kill the cat?
Why are we curious about some things? Why are we not curious about some things? How can we build curiosity?
Aug 3, 20206 min read
Can’t Say No To Promotional Offers? Here’s Why
What makes discounts and offers irresistible? Why do we love getting a bargain?
Jun 20, 20206 min read
Fitting The Behavioral Science Piece In The Organizational Puzzle
How can behavioural science add value to a tech product? Join me, as I share my learnings from a tech company.
May 27, 20206 min read
Communicating During the Coronavirus
With science-backed insights about how people react to risk, we might be able to communicate with them better.
May 23, 20206 min read
We’ve Got Something For Everyone
What can business learn from the psychology behind the success of horoscopes?
May 23, 20206 min read
Living a Behavioural Analysis
COVID19 has made me look at myself from the lens of a behavioural scientist and the results are eye-opening.
May 23, 20205 min read
Lead me not into temptation. For, I know the way!
Bailing out on your new year resolutions? Here's a science backed way to make it work!
May 23, 20205 min read
Resolution 2020: To proactively streamline utilisation of erudite vocabulary
If you think using big words make you look smart, you could not be more wrong!
May 23, 20204 min read
I'm Sorry I Asked! Ad Retargeting and Psychological Reactance
How too much targeting can lead to psychological reactance.
Get in touch for a chat on behavioural science!
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