Are we rational or irrational? Best way to test is to be in a major travel fiasco, like I was!

As a new Mum, I uncover the the gamification that makes motherhood challenging and rewarding.

The Metaverse is Social Media++, which means all the psychological phenomenon we saw at play in social media will now becomes supersized!

These days, gamification is everywhere you look, often held up as a panacea. But there's a right way and a wrong way to gamify.

Amidst a replication crisis gripping the behavioral sciences, frameworks present a promising way forward for practitioners.

Interested to start a career in Behavioural Science? Click here to learn more!

Most tech companies personalise the experience for users. When does personalisation work and when does it fail? Find out more in this articl

Are you the first behavioural scientist in your company or are you looking to hire the first? Read on for some tips on how to navigate this!

Why do we care less and less about the deaths related to COVID? Why are we less compassionate as numbers increase?

Republished from The Decision Lab. The Decision Lab is a behavioural science consultancy dedicated to creating social good by helping...

An aftermath of the Netflix documentary is the focus on ethics of tech companies. Here I provide a framework for product and design.

Why are we curious about some things? Why are we not curious about some things? How can we build curiosity?

What makes discounts and offers irresistible? Why do we love getting a bargain?

How can behavioural science add value to a tech product? Join me, as I share my learnings from a tech company.

With science-backed insights about how people react to risk, we might be able to communicate with them better.

What can business learn from the psychology behind the success of horoscopes?

COVID19 has made me look at myself from the lens of a behavioural scientist and the results are eye-opening.

Bailing out on your new year resolutions? Here's a science backed way to make it work!

If you think using big words make you look smart, you could not be more wrong!

How too much targeting can lead to psychological reactance.