An aftermath of the Netflix documentary is the focus on ethics of tech companies. Here I provide a framework for product and design.

How can behavioural science add value to a tech product? Join me, as I share my learnings from a tech company.

What can business learn from the psychology behind the success of horoscopes?

How too much targeting can lead to psychological reactance.

How Ikea taught us the importance of letting customers take part in the building process.