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The Onion Brain

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    The “Social Dilemma” Dilemma
    • Nov 3, 2020
    • 7 min

    The “Social Dilemma” Dilemma

    An aftermath of the Netflix documentary is the focus on ethics of tech companies. Here I provide a framework for product and design.
    Fitting The Behavioral Science Piece In The Organizational Puzzle
    • Jun 20, 2020
    • 6 min

    Fitting The Behavioral Science Piece In The Organizational Puzzle

    How can behavioural science add value to a tech product? Join me, as I share my learnings from a tech company.
    We’ve Got Something For Everyone
    • May 23, 2020
    • 6 min

    We’ve Got Something For Everyone

    What can business learn from the psychology behind the success of horoscopes?
    I'm Sorry I Asked! Ad Retargeting and Psychological Reactance
    • May 23, 2020
    • 4 min

    I'm Sorry I Asked! Ad Retargeting and Psychological Reactance

    How too much targeting can lead to psychological reactance.
    Making Better Cakes
    • Jan 17, 2020
    • 3 min

    Making Better Cakes

    How Ikea taught us the importance of letting customers take part in the building process.
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